As an online marketing specialist, have you tried running a successful marketing campaign? If you did, wondering how did the strategy go through?
With over billions of emails sent every day, winning clients’ attention is a cutthroat challenge. Thus, making the competition in the email marketing arena blatantly stiff. Before you test the water with an email campaign, having clear goals and profound understanding is important.
However, flooding emails on our inboxes can result to spamming to the point of exasperation on our end. With this realization, some email campaigns are overlooked instead of being recognized. The worst, some people will mark it as spam or directly unsubscribe on the newsletter if they think it clutters or burdens them.
Despite this reality, email marketing is still widely used by many business sectors. In fact, it plays a major role in lead generation and a magnitude number of people are using it daily. People are using it as a medium for communication; both for personal or for business objectives.
Many entrepreneurs in the industry are leveraging the power of this marketing strategy. Since the emergence of various virtual platforms, company owners have been using tools such as MailChimp and Hubspot for email marketing. Although these innovative programs play a vital role in a successful campaign, it does not solely guarantee direct fruition in the end. To amplify success results, strategic execution and curation must come first-hand.
Building customer relationship entails sales target and superior business ‘know-how’. These skills play primarily in generating leads and sales returns. But of course, before executing the action, you have to respect the creative process to ensure the prime success of your effort.
Acing the Email Campaign for Digital Marketing
Exceptional email campaigns tend to thrive in the busy inboxes of your prospects. However, this does not mean that you have to stick with conventional standard marketing. You have to wear some clever hats and produce an eye candy campaign that showcases both brand and business objectives.
You have to channel your visibility by producing compelling yet stimulating content with sound sales intentions. Strategize the graphics and make sure it synchronizes with the email content. To herald the effort, the campaign must be tailored-fit for both desktop and mobile devices. Above all, personalization allows can give your response rates a boost.
How to do it?
First, don’t get stuck on overdoing the subject line. Some marketers tend to focus on the open lines and sometimes, the pitfall starts here. Target prospects who open their inboxes may immediately delete your emails if it denotes a clickbait. Things like this occur if the subject line goes on a cheesy intro or hot-bottom call-outs.
Even if the content is stellar, people will eventually ditch out without a second thought if the subject line is misleading or ambiguous. Make use of your genuine creativity and apply it on your effort to pique their curiosity. With that, it will eventually lead them to read your email and find value to it.
In setting marketing goals, think about what you want to accomplish in the end. Maybe you aim to welcome new subscribers and introduce them to your company values to start a relationship with them. Nurturing your existing subscribers and boost online presence are some of the major reasons why you need to spring an email campaign. Perhaps you’re reaching out to cold leads and you want to posture a striking impression and make them connect with you.
Whatever the purpose of running an email campaign, keep in mind that a lackluster call-to-action blurb can compromise the overall effort. Basically, comprehensive content aims to communicate and request instructions. For instance: asking the prospect to sign-up, telling the customer to purchase a product or service, or to introduce services for the first time. Before pushing the envelope further, take note that the approach must be engaging, meaningful, and authentic.
Remember you’re not doing this just to goof around. This marketing effort will reflect on your brand and the quality of the service you are selling. Think about your audience, knock on the door with the intention to help. Be empathetic and provide the information that has the most value to them. Although this may not guarantee absolute success, at least your email campaign can impact a positive impression and will lead them to reconnect in the future or recommend you to the right people.