The general public’s proficiency in digital technologies has set the eCommerce platform in serious motion. Dynamic connectivity mediums have become widespread across every nation; inflaming the likes of enterprising minds in creating a solid marketplace on the internet. The cyber-fueled population and the progressive economies have taken the virtual activities a commonplace as part of the daily lifestyle. In this fashion, the advent of eCommerce has globalized, becoming a win-win situation for both consumers and marketers.
The eCommerce Platform and its Implication
The brainwave of eCommerce has quickly frontlined the trend of virtual activities. Earlier this decade, the eCommerce platform delivers the highest contribution to the enterprises’ annual revenue. In the countries like the United Kingdom, Brazil, China and other adjacent countries in the southeast Asia, almost a quarter of these countries’ overall turnover are generated via the eCommerce channel (including social media buy & sell networks).
Mobile devices such as smartphones have boosted the far-flung of eCommerce prompting traditional businesses to wet their feet in the digital avenue for rapid development and growth of enterprises. With this, physical stores and establishments have seen a decline in the picture while digital stores across the board perform otherwise. This is why if anyone has noticed, many big companies have invested hefty volume of investment in mobile applications. Streamlining their brand and services/products alike are strategically performed to penetrate the newfangled market and audience.
If we look at the Informations Systems Success Model (alternatively known as the DeLone and McLean Model) theory, there are three major contexts contribute to a fruitful e-business: users’ satisfaction, information system quality, and service quality. As you can see, this archetype of merchantry has no limit of time and space. The opportunity to reach out to consumers around the globe became flexible in any forms. However, some have attempted to cuddle the perspectives of the ISS model but failed miserably to come up with an effective game-plan on its marketing. Thereby compromising the business foundation and investment to penetrate the online market. This roadblock has basically affected many business people, especially the startups, and this is where content marketing crawls into the picture.
Content Marketing for eCommerce
Content marketing is more than just social aesthetics. Although visual aspect plays a crucial role in marketing, the necessary juice to capture the audience’s attention underlies on its subtext as well. The relevance of content marketing for eCommerce has been eminently developing. Integration of content marketing has seen to be an effective objective for many retail brands online. Whether you’re selling Britney Spears albums on Amazon and eBay or vending some furniture and electronic products at Walmart, a great content marketing can build trust in your brand and eventually convert prospects into consumers.
Creating valuable content with all the necessary details for the content propagates the value to prospective buyers. If you ace your content marketing effectively, surefire you can champion the aforementioned ISS model efficiently — remember that click bait has no room for content marketing.
But how can content marketers compete for this easily in the global market and breed followers and consumers, respectively? Well, aside from building trust and positioning the highlights of your business brand, it is imperative as well to be creative and consistent with the marketing effort. Results don’t happen overnight, one must be patient and bring out the ability to experiment and be passionate about the intricate process. Stand out in the crowd and let the spotlight takeover on your products and services; no need to quote in Eminem’s a little controversy to fill in the void of the eCommerce marketing. Spark that fire and be simply creative, definite results will follow afterward.
Establishing emotional connection to the audience is truly a challenge. The content of your eCommerce ad speaks for itself to what it can offer to your consumers. From the inch-to-inch details, including the number of photos, symmetry of design, selling point of the message, and the description of the business; these elements speak directly to the audience on a face-to-face communication level. If you master the walk-through of your objectives and the psychology of your audience, it can be easier for you to break the market and get the prestige for your business.
If we dig deeper into the statistics and figures, content marketing for eCommerce increases conversion 4-6 times compared to the traditional marketing. For the general public gets the first-hand impression on the marketing advertisements by means of its visuals and the quick scrolls, highlighting the essential elements would be easier if you have a solid content marketing foundation.
Pitching your service to allure new prospects can be done easily via testimonials. Get in touch with your consumers on a personal level and they will give back the most heartfelt feedback on your product which can upsurge the confidence of the brand to the new prospects. Since the transaction is done virtually, people will seek directly to feedbacks and reviews before they decide the verdict of availing the service.
ECommerce, In the Eyes of the Public
The eCommerce platform serves as a contemporary player in the industry for the business practitioners to choose. Since this modern retailing avenue has impacted the locomotion of the consumers, the used to be ‘out-of-the-way’ market has become ‘one’ which leads to globalization. It is a ‘virtual society’ where consumers enjoy the luxury of convenience of gratifying their needs by running some few clicks on the browser to consume the products they desire. On the side fashion, B2B marketing has rapidly grown in the virtual landscape, it enhances economic efficiency that is usually lower costing compared to the traditional mediums.
The works of eCommerce have also impacted the employment; fostering the advancement of mobile development and virtual staffing. eCommerce is a not-so-new industry, in the first place, it is a modern economic model which happens to become a business ace-card that impacted the economic society. This intangible revolution has simplified the business processes and transactions and has also broken cultural barriers. All of these, the success and continual progression is due to the innovative ideas and this includes the concept of content marketing. Behind a successful eCommerce business is an innovative and strategic content marketing. Whatever the future beholds on the eCommerce platform, content marketing will remain one of the fundamental elements for its forthcoming successes.