{"id":6133,"date":"2018-08-18T03:28:39","date_gmt":"2018-08-17T19:28:39","guid":{"rendered":"http:\/\/staging2.blueprintbusinesssolutionscorp.com\/staging2\/?p=6133"},"modified":"2024-05-29T18:42:56","modified_gmt":"2024-05-29T18:42:56","slug":"the-buyers-journey-for-content-marketing","status":"publish","type":"post","link":"https:\/\/blueprintbusinesssolutionscorp.com\/?p=6133","title":{"rendered":"Understanding the Buyer\u2019s Journey for Content Marketing"},"content":{"rendered":"

With the various competitions here and there, inbound marketers have come to realize that the purchase process is actually a journey. And no, you might be thinking about Star Wars or Justice League with the accompanying images or their misadventures and expedition successes. The characters\u2019 affixing long-tailed missions and ultimate goals in due course — lol no. Corny aside, it is an essential marketing framework most industries acknowledged to dramatically improve ROI. <\/span><\/p>\n

The buyer\u2019s journey is a funnel-like model which analyzed a buyer\u2019s progression from awareness of a problem to consummating a purchase. This is a marketing strategy that nurtures a prospect towards becoming an actual sale. <\/span><\/p>\n

What is a Buyer\u2019s Journey?<\/b><\/span><\/p>\n

The buyer\u2019s journey chronicles the process of a buyer from recognizing their problem, searching for possible solutions to purchasing a new product or service to alleviate the dilemma. The journey is consists of three stages: <\/span>awareness <\/b>stage, <\/span>consideration <\/b>stage and <\/span>decision<\/b>\/purchase. This model is designed for marketers to understand consumers\u2019 behavior and to formulate equivalent solutions for their marketing efforts. <\/span><\/p>\n

To influence the research process of your target prospects, creating content that follows the buyer\u2019s journey is the strategy. However, this must be done with the targeted persona in mind for each stage. As a marketer, you have to conceptualize the path your prospects will take for results. With this, researching prospects become familiar with your brand and might find solutions along the journey. Consequently, they will find importance in your contents and you\u2019ll eventually a become a priority in their decision.<\/span><\/p>\n

To further understand the funnel, here are the three stages of the buyer\u2019s journey:<\/span><\/p>\n

Awareness Stage <\/b>(Educating)<\/span><\/i><\/span><\/p>\n

In this funnel, a prospective buyer is experiencing a problem that needs to be answered. To elaborate on the dilemma, the prospect is diagnosing it through research by entering search terms in the search engine. In that context, your SEO game plan will come in essential for the marketing plan. It\u2019s time for them to find the answers to the paint points, and as a marketer, it is your job to educate them by positioning your content appropriately. <\/span><\/p>\n

How to create content for the awareness stage funnel? As mentioned earlier, prospective buyers in this stage are looking for answers to alleviate their pain points. In this stage of the journey, contents must provide information and useful ideas to educate them about the problem. Sales action and business highlights are discouraged to effectively communicate with the prospects. So don\u2019t worry, information pertaining the business products or services can be gradually introduced in the following funnels.<\/span><\/p>\n

Want some examples? Here are sample blog articles for awareness stage base on the prospective buyer\u2019s queries:<\/span><\/p>\n